I'm an Australian, based in the Washington, DC, area of the United States. I spend a lot of time there with Jasmine, Australia's best-known speedsolver of the Rubik's Cube. Prior to the US, Jasmine and I were based in London, UK. We have also lived previously in the United States and Australia.
I have worked for an Australian business rules and compliance company since 1999 in Australia, the US and the UK. I have also lectured in IT and Law related topics at King's College, London, and at The Australian National University.
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- February 2007
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These are a few of my favourite links:
- Jasmine's site
- Jasmine's blog
- Mikal
- Daveydweeb
- Beth
- Lyn
- Doug
- Marissa
- Lisaloha
- David (Greenomics)
- Paul's Ramblings (music)
Hits since 1 Sep 2004
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Site design by Jasmine
Sun, 26 Nov 2006 [Australian eastern time]
David's site links to Wikipedia Weekly -- an interesting weekly (audio) discussion of Wikipedia issues.
Technorati tags for this post: Cyberspace Wikipedia Wikipedia+Weekly
CrunchNotes recently ran an article with the title "Best Way To Be Ignored" and the following text:
Submit a company for review that starts off with:
“_____.com Leads Web 2.0 Revolution with New Unrivalled Revenue-Sharing Social Networking Site
– In one of the most monumental projects ever created for the Internet, _____.com has launched a never-before-seen user-powered news site, positioning the company to achieve success of MySpace and YouTube proportions.”
This made me smile. Then I used Google to search for that text and found that there really are people making exactly those claims.
As someone who is somewhat involved in marketing and PR (although my main job is doing other things), this highlights the omni-present tension between wanting to make big claims and needing some evidence to show that you are actually delivering on your claims. A reference site where someone is doing what you are trying to sell is invaluable! Unfortunately for the market, there is a lot of hype and a lot of noise, which sometimes makes it very difficult to find the companies, products and services that would most meet a need.
Of course, I'm not saying that there is anything wrong with the fundamentals of a company which runs PR like the example above... but this PR is ultimately not as helpful as something that refers extenisvely to solid performance metrics which show definite value. Sometimes people just need to work more on their press releases.
Technorati tags for this post: Business marketing public+relations PR CrunchNotes